How to collaborate effectively with tech influencers to get more exposure for your tech brand.

The arrival of influencers into the world of communication changed everything. Before that, it was much easier for a brand to create awareness about a product or service among her consumers. Brands were using TV spots, newspaper, radio or display to touch their customers and people were listening to the commercials advert.

But the world today is much more competitive and noisy, people are exposed to hundreds of adverts per day. In this situation, there is no way you can properly catch the attention of your target if you don’t have a good advertising strategy.

But in this noisy world, and thanks to social media, in particular, new voices can be heard. The voice of consumers and among them, the voices of influencers are some of the most important. Influencers create a community around them and their credibility helps shape opinions about products and services. According to a study, influencer marketing is estimated to be a 5$ to 10$ billion market by 2020.

In this enormous market, it can be very hard for a brand to find the right influencers to fit her strategy.

You need to understand that influencers are their own brand and so when you collaborated with them you need to understand every aspect of their “brand”. There is different type of influencers and you have to make sure to understand with which category you want to collaborate and why :

Micro influencers

They have a rather small community, followed by a few thousands of people. A lot of the influencers are in this case. This allows them to create relevant content for their audience and communicate a lot with them. They are present on social media, blogs, websites, and forums. Due to the size of their community and their relation with them, they have high engagement rates that are interesting for brands. And of courses, they are cheaper than the bigger one because of their reduce audience.

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