Having a stunning communication by improving audience confidence

You are reading a digital article from an unknown author, are you taking this piece of content seriously?

Hello, I’m a digital media manager; what about you?

We may have some common interests in marketing and digital; are these details giving more impact to the article? Let me know your thoughts in the comments below!

On a daily basis, we are reading, watching, interpreting all these data without even knowing or having seen one time the author. Even if this content is participating in our opinion-making.

The following chart gives insights on audience information assessment; from 2012 to 2019 traditional and social media have still respectively the first and latest place according to the audience’s trust.

Let’s start with one of the most common assets on social media which has been shared more than 3.2 billion daily in 2018, the picture.

Yves Malenfer, photographer and “official content generator” gives us some advice on how to understand why content can be interpreted as credible.

Content creators have to take extra care to their picture’s credit to avoid any miscommunication with the audience.

We may align our communication in a philosophical way of thinking. If we want to involve people within the story it must self-demonstrate truthfulness.

As an author, if you are sharing content about a public topic, it would be easier for your audience to cross data coming from different sources, because of event coverage, and see what is related to opinions and facts. Further, you can base your share on your author's reputation or the platform one.

We should give the audience enough details to increase the sentiment of self-opinion making. It’s all about feeling; when we share something we want people to feel it.

Let’s leverage some points to develop trustworthy communication:

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