Get the Best Readership on Medium

Writing

These headlines will grab readers the right way

There is much advice here on Medium on how to create an attention-grabbing headline whether through the magic of power words or piquing curiosity through brevity but I have found a magical commonality threaded through these stories.

If you are looking for the magical formula, skip to the last part of this story where that one simple trick is revealed.

Ok, If you are still reading you are one of us.

Do you care if some ignoramus skips over what took hours to research, write, correct, edit, format, and submit? Hell no you didn’t. When you went to the doctor’s office you didn’t settle for last year’s Field & Stream or Good Housekeeping, so why back off now?

Seriously, would you strike up a conversation with the next table because you overheard talk of American Ninja Warrior or Real Housewives of Atlanta? Probably not, but what if I paid you to take part in that conversation. We’ll call it the Coogan Partner Program. Saunter over and amuse the philistines while they slog through a tray of hot-wings and I’ll toss some loose change your way.

What? You want to negotiate a price? Well, sure everyone has a price. No guarantees but I can tell you about a guy that made some Bitcoin-style bank last summer with listicles.

We do have to account for non-native English speakers in this 54%, even so, two-thirds were born in the United States and a full third are white U.S.-born adults. That is about one-fifth of all Americans that should stop wasting the gift of Reading Rainbow.

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