Virtual Reality in JetBlue

The truth is, JetBlue surprised me once again. jetBlue is now using virtual reality. Unlike what I thought, it uses the area not for customers, but for employees. Especially in the area of employee training.

When talking about virtual reality we usually think of brands offering this service to consumers, but JetBlue is smart in that it offers this service to its in-house technicians. It has been able to integrate its brand with this seemingly mismatched trend.

I think this trend is here to stay, and the short answer is that if the move is profitable for the company, then it makes sense and will continue to be there.

With the involvement of virtual reality, technicians get more in-depth training. The damage that could be avoided was $50,000 per visit. With this, it is able to prove the importance of virtual reality now for JetBlue and it will continue to exist.

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