Creating Holiday Promotions for Your Small Business

Offering products or services to your audience and clients takes forethought and intention.

We are finally approaching the end of 2020. This year has tested all of our strength and will power, yet in a matter of days, it will be over. For some small business owners, the holidays signify a time to slow down and step back from their business to focus on the season. However, the holiday season can mean an influx of business as well as an unprecedented opportunity to further connect with your clients, through offering your clients products or services that will help them make the holiday season more enjoyable.

Before you start creating your holiday promotion, you need to ensure that you have the time available to create it. Having the time available can be a difficult thing to plan for at the beginning of the year when you are planning out your year because the promotion you might consider offering at the beginning of the year could be completely different than at the end of the year. We all want to give our clients our absolute best, and they come to us because they can rely on that absolute best, but we also have to be realistic with our time. When you are planning out your year if you are going to take into account a holiday promotion, plan in the appropriate amount of time given the type of offering.

At this point, we have a general idea of how much time it would take to make a printable, a course, an ebook, or a video. If you know you want your holiday promotion to be a certain type of offering, plan accordingly for that type of offering you would be creating, even if you do not know what that offering would entail. Be sure to also include any early-bird discounts or sales you might offer on the promotion. Also, be sure to plan in how long the promotion will be available to your clients and audience.

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